SKLA Advertising | Resources
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What are the minimum pieces for a mailing?

Presort Standard is 200 pieces 

Presort First Class is 500 pieces 


What is included in your mailing?

CASS & DPV Certification  

NCOA Verification 

De-Dupe by Last Name/Address 


Ink Jet Address & Barcode 

Tray, Tag & Sleeve  

Delivery to Post Office 


What is the turnaround for a mailing?

Printing takes approximately 2-3 days and addressing and delivery to the PO adds an additional day. 

Can we use our own permit instead of SKLA’s?

No, mailing services are only offered to customers that we print & mail for. 

Can we use our own printed materials for a mailing?

No, mailing services are only offered to customers that we print & mail for. 

What is the turnaround for Presorted Standard Mail?

The Post Office does not guarantee delivery on any mail other than overnight express.  Most of the mail processed by SKLA does go through the mail system faster, and we have seen mail hit the end user within 2-5 days.  However, the post office states that it can take up to 10 mailing days to be delivered.  There is not delivery tracking available for Presorted Standard. 

What is the difference between RGB & CMYK?

Monitors, tablets, phonesetc displays are RBG and have a light source behind the artwork. Printed materials and large format printers are CMYK and have a reflective light source.  Although conversion software is getting better at reproducing RBG artwork; however, there is a chance that a color shift may occur and you may not be satisfied with your job. 

What resolution should my images be?

Most images found on websites are low-resolutions (72 dpi).  Although, they look large and great on your monitor, in print, it is best to use images that are 300 dpi.  It is always best to place your images at 100% of the size you intend them to be. 

What is bleed?

The bleed (artwork) must extend past the cut-line and will be trimmed from the product during the final cutting phase. When the image is required to extend all the way to the edge, bleed is needed to preserve the finished look and the quality of the final product.   It is recommended to have the bleeds set to +.125” on all necessary sides.  

What is Rich or Pro Black?

Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.